Lead generation has taken on a new meaning with the advent of various lead generation services. Today, businesses require even more effective ways to generate new clients because the market is very competitive. If you are not growing you could be out of business soon.
That’s why you should always look for new ways to increase the flow of relevant leads to your business. There are many methods to generate leads, but not all of them might work for you.
Have you ever thought about what type of lead generation service is right for you? Either way, by the end of this article, you’ll better understand which are suitable for you and how to implement them.
However, not all services can give your business the results you want. Therefore, choosing a lead generation agency or a company that offers a full range of services could be the best decision.
Still, before going down this road, you may want to implement the valuable insight information from this article.
How to Find the Best Lead Generation Service?
Are you spending too much on marketing to generate leads but not seeing any results? Are your conversion rates percentages falling at the bottom of the weekly progress reports? If the answer is yes, you need to make a change.
You might need to change the way you generate, close, or keep your clients. There are many lead generation services, and soon you’ll know the most efficient among them. Hopefully, you’ll fill the missing parts in your business model and reach new heights.
Still, when talking about marketing, it’s essential to focus on the quality of your current leads, not on the quantity. If your sales reps call random leads, but the potential clients don’t understand the reason for the call or are unclear about your product, you need better qualifiers.
Experienced salespeople and business owners will advise you not to waste your time talking to people who don’t want your services. The same goes for other types of services we will discuss. Good lead generation services can help you make sure that you aren’t wasting your money.
In the following points, we will look at the primary lead generation services that exist. Let’s start with a bit of
Is Outbound Better Than Inbound Lead Generation?
What Is Outbound Marketing (Outbound lead generation)? Outbound marketing involves establishing relationships with customers to draw them to your business. That type of marketing can be done in many ways, including TV commercials, direct mail, cold calls, ads, and advertisements.
The purpose of outbound marketing is to build a genuine relationship between your business and your clients. When the approach is implemented correctly, your leads participate in engaging, targeted communications that place your company in the right spot at the right moment.
On the other hand, inbound marketing is where your customer shows interest in a way or starts a conversation. They might visit your website and download an ebook, white paper, free tutorial, or something else.
Inbound marketing has been gaining popularity over the past few years. That is not surprising since it delivers incredible results.
Yet, outbound marketing still accounts for 90 percent of marketing budgets. So you need to make sure your outbound ROI is high by ensuring that your budget goes to the best outbound methods for your brand.
We’ll be discussing more service options, but let’s first find out a little bit more specific ways to outbound market your business.
What is Cold Email Marketing?
Cold email marketing is an outbound method you can use to achieve your goals regularly. Cold emails are full of potential because you can connect with anyone using the proper research techniques, messages, and templates.
A simple email allows prospects to access your message at any time they are available. You can find many different and proven cold email templates online. Keep in mind that not every template will work for your situation, but once you find the right hook, your sales will increase.
Meanwhile, sales reps can automate and scale certain elements using sequencing and cadence tools. That increases the number of outgoing cold email messages.
Sending emails may seem the fastest and easiest way to get things done, but it is not the most efficient. These emails are believed to be spam by 57% of those who open them. Of course, real professionals know how to avoid the spam folder and reach out to almost 100% of people without looking like spam.
There is another ‘’Cold’’ option you may want to try and see if it works for you.
What Is Cold Calling?
Cold calling, sometimes written with a dashed line, is the solicitation to a potential customer without any previous interaction with a salesperson. It is also a form of telemarketing and one of the most popular forms of marketing for salespeople.
I know a lot of people who have tried it, and I wouldn’t recommend it to you. Cold calling people is a job that requires a lot of patience, a sharp mind, guts, confidence, and assertiveness. If you don’t have what it takes, you’ll soon be eaten, chewed, and spit out of this business.
Yet, if you think you have what it takes, give it a try. If you make it a career choice, you can get paid huge checks. When working as a telemarketer, keep in mind that it’s a result-oriented business, not a standard 9 AM-5 PM job.
Yet, you may want to use it to scale your own business. So, how cold calling actually works?
Cold calling is a process where a salesperson contacts people who have not expressed an interest in offering the products or services. Cold calling is usually done via phone. However, another similar form of cold prospecting includes in-person visits such as door-to-door sales.
Keep in mind that most consumers dislike cold calling. Maybe that’s the reason why Congress passed laws to make it harder to make large volumes of cold calls.
Cold calling is becoming less popular with the advancements in technology. There are newer and more efficient prospecting ways such as email and social media marketing through platforms like Facebook and Twitter. You’ll learn more in the next point.
What is Social Media Lead Generation?
You can use social media in your sales funnel, regardless of whether you’re a B2B business or a B2C one. It allows you to foster new relationships. They could lead to more sales because prospects have already shown interest in another business that is similar to yours
However, once you generate the leads, you can start a conversation and offer them special deals to become loyal customers.
Now that you know the basics, we can continue with answering one very essential question.
How to generate leads with social media? Below you’ll find out how can you generate quality leads using social media:
- Start with compelling lead magnet offers – if you know the right incentive for your perfect client, present it properly. You won’t believe how many people will freely share their information with you.
- Share testimonials as proof – giving your future clients a taste of how you’ve already helped your previous clients. Testimonials are always a great way to demonstrate your brand value.
- Target your clients with ads that give them special offers – use concrete options on your ads to tailor and catch your potential client’s interest. You can try promoting the content of specific matters, limited discounts, and other one-time offers that’ll soon expire.
LinkedIn Lead Generation
LinkedIn is perhaps one the best marketing channels to generate leads for your company if you only focus on one social media.
It’s not just an excellent platform for B2B marketers. It’s the best. Conversion rates are higher than other networks, and the cost per lead can be lower than those of other advertising networks.
There are many ways to find leads that are free of charge. What is the reason? The users are very active. LinkedIn is the perfect place to attract their attention if your business provides a solution for their needs. You can also use different tools to get in touch with the correct user for your business.
LinkedIn is the place where many professionals grow their businesses. LinkedIn users login to keep updated with industry news, find new employees, and search for tools to improve their workflow. If you are an active user on the platform, you could get many professionals to join your sales funnel.
Did you know that LinkedIn boasts over 500 million users? Yes, and more than half (260 million) of these people use LinkedIn every month and 44% of those 260 million users log on each day. That means that there are many potential leads you can engage daily.
And that’s not all. According to a content marketing blog’s research, 88% of B2B leads are generated via LinkedIn.
It doesn’t matter what kind of lead generation service you use in the beginning. What’s important is that you need to understand and learn how to manage every aspect of it as efficiently as possible. At least for now, don’t think about how hard cold emails or cold calling is.
Soon after you focus on the task at hand, you will forget about your worries. Although the methods used by companies may vary, some steps seem to be consistent. Follow those steps, and you’ll sooner or later succeed.